1,001 Ways to Market Yourself and Your Small Business
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1001 Ways to Market Yourself and Your Small Business will teach you how to advertise and promote effectively, easily and inexpensively—and show you how to custom-tailor a marketing plan that suits your business's specific needs. You will learn the art of advertising on the Internet, creating direct mailings that have an impact, utilizing free or inexpensive marketing tactics, networking effectively, placing long-lasting advertisements, creating dazzling press kits, and making the most of trade shows. Most importantly, you will learn how to turn a casual browser into a customer you will see again.
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