Pictures to Calm the Customers & Encourage Sales

Many customers liked cookbooks, but Rachael didn't like trying to find pen and paper for customers who wanted to copy recipes. In addition, children left unattended by a mother trying to memorize the ingredients for an apple cake could literally upset the apple cart.

When Agnolia found herself with a few free minutes, she stopped at the bookstore looking for books for The Hill Top Farm Farm Stand

The first book Agnolia found was A Farmer's Alphabet. The hardcover 9" by 13¼" book contained woodcuts for every letter of the alphabet. The woodcut for P showed a pumpkin, Z was illustrated with zinnias, three furry lambs were on the woodcut for L, and a pair of horses had been selected to represent an H word. Many of the woodcuts, which had been made by the prominent woodcut artist Mary Azarian, look as if they were scenes of The Hill Top Farm. Agnolia knew customers could spend hours looking at the plates. Mothers could point out the cows, dogs, eggs, apples and barns to children, yet customers could put the book down on short notice.

Having decided to purchase A Farmer's Alphabet, Agnolia decided to look for another book for The Hill Top Farm Farm Stand customers. She did not have to look far. Next to A Farmer's Alphabet was another alphabet book by Mary Azarian, A Gardener's Alphabet. While A Farmer's Alphabet contained black and white woodcuts, all of the woodcuts in A Garden' s Alphabet were in color. As Agnolia looked through the book, she laughed when she noticed the author had placed the V for Vegetables page opposite the W for Weeds page.

With her two new books, Agnolia headed back to The Hill Top Farm Farm Stand to show her new purchases to Rachael.

Rachael was delighted with the books. Looking through A Gardener's Alphabet Rachael stopped at the woodcut of vegetables for V and said, "The books may even help our sales. Looking at the picture reminded me that I need some onions and some lettuce. Maybe some of our customers will be reminded by a drawing of some of the fruits, flowers or vegetables they forgot they needed."

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